Accenture

Attracting the next generation of innovators.

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The challenge

Accenture were committed to increasing applications from non-traditional consulting backgrounds for their Early Careers programmes. They partnered with us to build a pipeline of diverse talent for the future and empower their target audience to see themselves as consultants and technologists at the firm.

The strategy

Research showed that our audience's confidence in themselves was low. We built a campaign to inspire candidates with their own potential, show them what they could achieve and how Accenture could help them achieve it.

The solution

We created a multi-touchpoint campaign that educated and inspired the audience on how vital change is and how they could be part of it. It included influencer-led stories, interactive tools to find the best programme for them and Accenture LIVE, a unique 'digital campus' comprising over 20 events that students could curate to build their own campus experience.

8% increase in female applications

3% increase in black heritage applications

30% increase in applications from lower socio-economic backgrounds