KFC
Harnessing the spirit of KFC's employees to tell its story around the world.
Challenging misconceptions of social work through the power of film.
Essex County Council wanted to raise their social care profile to recruit more social workers who could support the county's children and families. It needed to be honest, unexpected and untraditional to attract attention.
We chose film to take viewers on a powerful journey of discovery as they feel the highs, lows, heartbreaks and happy moments of social care. This wouldn't be just another council recruitment video. It would show why social work really matters. It would be a rallying cry.
A film that told the full story. Made to empower those who do the job already – and those who might do it one day. With rhythmic spoken word to make it memorable, stylised shots to show how Essex County Council looks at social care differently, and mixed media construction to maximise impact.