Essex County Council

Challenging misconceptions of social work through the power of film.

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The challenge

Essex County Council wanted to raise their social care profile to recruit more social workers who could support the county's children and families. It needed to be honest, unexpected and untraditional to attract attention.

The strategy

We chose film to take viewers on a powerful journey of discovery as they feel the highs, lows, heartbreaks and happy moments of social care. This wouldn't be just another council recruitment video. It would show why social work really matters. It would be a rallying cry.

The solution

A film that told the full story. Made to empower those who do the job already – and those who might do it one day. With rhythmic spoken word to make it memorable, stylised shots to show how Essex County Council looks at social care differently, and mixed media construction to maximise impact.

Viewed over 10,000 times in the first three months

Viewed over 2,000 times on LinkedIn in the first month

Generated over 800,000 impressions in the first three months