KFC
Harnessing the spirit of KFC's employees to tell its story around the world.
Redefining the talent narrative for a global investment bank.
Banking is changing faster than ever and Deutsche Bank needed to redefine their employer brand for a new era and a new corporate brand. With a growing emphasis on technology teams, an increasingly competitive graduate market and a radically different business strategy, they needed an employer brand that reflected their unique and leading market position.
We undertook extensive research to understand what the corporate brand 'Positive Impact' meant for colleagues delivering it. This was converted into four easily understandable pillars to articulate the firm's EVP and flex for locations as well as their three key audiences: early careers, experienced hires and technologists.
We created a story-led employer brand that took candidates and colleagues inside the personal experience of delivering positive impact at an innovative industry-leader. We showed the audience what they could achieve and how. This underpinned activations including a launch film, graduate campaign, technology talent campaign, internal mobility campaign and website redevelopment across the UK, US, Germany and APAC.