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Royal Mail

A memorable, fully integrated campaign, sprinkled with a bit of Christmas magic.

RMA shortlist

Project summary

The challenge

Royal Mail deliver letters and parcels all year round. But when it came to Christmas, they needed a little help. 8,000 seasonal staff to be precise. This called for a campaign that would be fun, flexible, festive and memorable.

The strategy

The messaging needed to flex both internally and externally. We adapted iconic Christmas songs into tongue-in-cheek headlines and used eye-catching brand illustrations. While also aligning the campaign with Royal Mail's employer brand 'We Deliver MORE'.

The solution

With print assets, organic social, paid media, a referral scheme and door drops, the campaign reached far and wide. Every execution had specific goals and all of them drove towards our bespoke microsite to increase conversions.

Project stats

24% YOY increase in microsite visits
16% YOY increase in campaign clicks
300% YOY increase in completed applications