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KFC

Harnessing the spirit of KFC's employees to tell its story around the world.

Project summary

The challenge

With 30,000 restaurants across 150 countries, KFC's new global employer brand needed to be flexible enough to be applied to markets across the world.

The strategy

We rooted the new employer brand in their DNA. KFC's people have a strong sense of purpose, community and impact. They bring their uniqueness to the table and are encouraged to be themselves.

The solution

We crafted this employer brand to reflect that everyone is welcome to bring their originality. We captured employees doing their thing with their team and paired photography with messaging that was unapologetic, confident and authentic in tone.

Project stats

Launched in 150 countries
Launched across 30,000 restaurants