Accenture
Attracting the next generation of innovators.
KFC
Harnessing the spirit of KFC's employees to tell its story around the world.
Project summary
The challenge
With 30,000 restaurants across 150 countries, KFC's new global employer brand needed to be flexible enough to be applied to markets across the world.
The strategy
We rooted the new employer brand in their DNA. KFC's people have a strong sense of purpose, community and impact. They bring their uniqueness to the table and are encouraged to be themselves.
The solution
We crafted this employer brand to reflect that everyone is welcome to bring their originality. We captured employees doing their thing with their team and paired photography with messaging that was unapologetic, confident and authentic in tone.
Project stats
Launched in 150 countries
Launched across 30,000 restaurants
More work.
