The Army
Deploying social to make hard-to-hire roles easy.
A&O Shearman
Helping one firm make law truly accessible to all.
RAD
winner
RMA
winner
Project summary
The challenge
A&O Shearman knew the value diverse cultures bring to driving solutions and innovation. They wanted to increase the diversity of their early careers talent pool and make law truly accessible to everyone.
The strategy
We recognised a large intersectionality between certain universities and students from underrepresented backgrounds. The strategy was to give those students enough resources to increase accessibility and challenge perceptions of elitism within law.
The solution
Through external engagement and internal initiatives, we began a cultural shift. Across our activations, we told real stories, engaged with students meaningfully, built their confidence, and shared knowledge and insights to break down barriers to application.
Project stats
148% increase in applications from non-Russell Group universities
Up 6 places in the UK Social Mobility Index
More work.
