M&S Early Careers

Transforming a high street hero into an employer of choice.

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The challenge

M&S is a household name. But graduates and school leavers don’t have the same connection to them as an employer. They partnered with us to develop an early careers brand that could transform how they’re perceived and attract the most talented young people to start their career at M&S.

The strategy

Research showed our target audience simply didn’t think of M&S as the most exciting place to start their career. Our campaign prioritised modernising the brand. We had to position M&S as the natural home for ambitious people from all backgrounds with exciting futures ahead of them.

The solution

We delivered a brand-transforming integrated campaign as exciting as the opportunities at M&S. Bold art direction. Fresh copy. Quality M&S feel. That included an innovative new careers site, an amplified social presence and optimised channel strategy to get the right story in front of the right candidates.

117% YOY increase in applications

215% YOY increase in campaign clicks

55% YOY decrease in cost per application

Up 9 places in the Times Top 100 rankings