Accenture
Attracting the next generation of innovators.
A&O Shearman Early Careers
An early careers campaign built to break barriers.
RAD
winner
RMA
winner
Project summary
The challenge
A&O Shearman need the best lawyers in the world, no matter what background they come from. For their early careers campaign, they had one mission: to break down the barriers that stop talented graduates and school leavers accessing a legal career.
The strategy
Rather than personas, we created insight-driven mindsets that helped define the barriers our audiences faced. We harnessed the firm’s employer brand and worked with their own lawyers to show our audience they could succeed at A&O Shearman.
The solution
From end-to-end, our campaign mapped content at every stage of the candidate journey to connect with our audience. Across social media, programmatic, events, and their website, we created a content-led campaign that broke barriers.
Project stats
86% YOY increase in website visits
148% YOY increase in non-Russell group applications
Up 11 places in the Times Top 100 rankings
More work.
