Hi, I'm John Fernandez, social media director at 33.

I once had a client say to me that if they had to coordinate one more day in the life video, they might lose their mind. They felt like it had become the equivalent of posting a picture of your lunch in 2012 to Twitter, something that everyone was doing because everyone else was doing it. Yeah, it had very, very little value.

But the reality is they work especially for junior to mid-level candidates. The biggest question often isn't, do I like this company and do I know who they are? It's what would a day working here actually look like? A day in the life content? Actually answers that in ways that a job description can't. Candidates and prospective candidates can see the environment, the rhythm of work, the types of people they'd interact with, and all the little details that you might miss out.

So in many ways, candidates get to play digital reconnaissance. They get to play detective. Look at the office setup, how teams interact. The tone of the workplace. And of course, it depends on what you're able to show as a company. But generally we find these videos perform well because they combine useful information with a human perspective. And when candidates can picture themselves in the role, that's where you really start seeing impact on engagement, but also conversion.