What is employee engagement?
When we talk about employee engagement, we're not talking about a campaign or a one-off pulse check. It's an ongoing picture, often driven by change – from organisational restructures to EVP updates, leadership transitions to company mergers. Employee engagement is how you measure the emotional connection and commitment your people have towards your organisation. It takes time to build and improve on. And it often looks different for every organisation we meet.
Why is employee engagement important?
We all know that happy, motivated employees are good for business. Yet, with organisations today evolving faster than ever, keeping employees well-informed and engaged isn't easy. It isn't simply about dialling up communication. Many employees will switch off if they're hit with too many messages and changes at once. Measuring and working to improve employee engagement can help to ensure your messages hit the mark and that people feel connected to your business.
How we approach employee engagement
When thinking about how to improve employee engagement, we usually follow one of these three approaches:
Define
We help you establish what you stand for or what your message is, before you communicate. This can include EVP development, culture narrative, purpose, behaviours, mission and values.
Express
You already have a defined position. We help you bring it to life creatively, in a way that makes sure your people believe what you say. This can include internal campaigns and launch programmes, leader and manager comms and onboarding.
Embed
You've already launched something. We can help you to make sure it lasts. This is about sustained behaviour change and can include always-on comms, culture and change programmes, advocacy and ambassador frameworks.
How we can help.
We always start with questions. Do your people understand what's happening in your business? And are they doing anything differently as a result? Our expert teams will help you answer these questions and determine what you need to do next. Whether you're going through organisational change on a global scale or rolling out leadership behaviours to your local teams, we've got you.
Get in touchRelevant articles.
Explore our solutions.
Whether you're trying to target a niche audience, or attract, develop and retain talent around the world, our specialist teams collaborate to become a powerhouse for your brand.