What is employee advocacy?
Employee advocacy programmes guide your employees to share their own positive experiences and perspectives of your organisation, and to promote your brand. They are a proven way for you to amplify your employer brand and build trust with talent.
"Brands with a successful employee advocacy programme are 58% more likely to attract and 20% more likely to retain top talent."
Why is employee advocacy important?
People trust people more than they trust brands. With audiences increasingly switched off to paid content, corporate channels are losing their influence and employer brands are facing a growing trust gap. The most powerful tool you have to change brand perception is your people. When employee advocacy is done right, content is authentic and believable, which has the potential to create meaningful connections with the talent you're looking for.
How do we work?
1. Inspire and empower
Through community management, training and ongoing support, we can help to equip employees with the confidence, knowledge and practical skills to share authentically.
2. Guide and support
We can build guardrails and templates to build a good foundation for advocates to create content authentically. Content ideas align with your goals, enabling them to amplify messages that matter.
3. Measure and optimise
We can track engagement, show value, and continuously refine each step to keep the momentum going.
"Almost 86% of advocates in a formal programme said that their involvement in social media had a positive impact on their career."
What we can do.
Employee Advocacy
Grow a structured programme to support and guide employees who choose to share their experiences of working at your organisation.
UGC Contributor
Build a small cohort of employees who want to be more active and empower them to create their own authentic content to share on their channels.
Recruiter Ambassadors
Support a small, focused cohort of recruiters who can build their professional presence and strengthen candidate relationships.
Campus Ambassadors
Engage with students to promote your brand within their university community.
How we can help.
Our expert teams in social and employer brand content will help you build an employee advocacy programme with the strongest advocates, while amplifying the messages that matter the most. Whether you're looking for better brand recognition with your target audience or you want to improve the quality of your talent pipeline – we'll partner with you to create a programme that speaks to people in the most authentic way.
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Explore our solutions.
Whether you're trying to target a niche audience, or attract, develop and retain talent around the world, our specialist teams collaborate to become a powerhouse for your brand.