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Hi, my name is Nikita Spice. I'm a senior social strategist here at 33.
So this is a question that we get a lot. But the reality is, is that most brands will end up on TikTok and the platforms are only going to grow. It's no longer a new platform. Your competitors are also probably already there or thinking the same thing and asking the same thing. And whilst there's nuances and there's things to really consider of how you show up on TikTok and what your strategy is, it's not going to go away.
That being said, it's not going to be the place where you find senior talent right now. But we also said years ago about the same about Instagram that, oh, it's not the place for employer branding and it's not the place for us to show up. And lo and behold, we have a number of different clients that get a lot of success out of Instagram.
Do employers actually need to be on TikTok?
- Nikita Spice
- Senior Social Strategist