Royal Mail Film
Inspiring a new generation of talent to join a heritage brand.
Project summary
The challenge
As part of their diversity campaign, Royal Mail needed to inspire a new generation of talent to become posties and deliver to local communities. They needed a hero film to tell the story of their campaign, ‘For the people’.
The strategy
There were three parts to the strategy: to show the role in all its glory, and its challenges too. To represent real life and culture through a national lens. And to communicate Royal Mail’s EVP themes of pride, impact and togetherness.
The solution
We created a film that championed three posties representing different regions of the UK. With a bit of attitude, a lot of confidence, and a touch of British humour, it celebrated the difference posties make to the place they call home.
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