McDonald’s has over 100,000 employees across the UK. To improve areas of their business for their employees and customers, they asked us to capture insights in a creative way.
Designed to drive engagement, our suggestion scheme app reimagined the user journey for a young workforce, giving them the opportunity to have their say on business decisions.
Through conversational copywriting, welcoming design, and a Tinder-inspired swipe function we created a slick user experience that wasn’t just functional; it was highly engaging. .
Herbert Smith Freehills
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