Defining and calculating ROI on your employer brand

Spending budget on an employer brand is one of the most important investments an organisation can make, so it’s important to be able to understand how to measure its success. Although organisations like to use return on investment (ROI) to understand a business benefit, it is easy to misunderstand and hard to gather all the data you need to make the calculation for an employer brand. Very often what leaders want to know is not the ROI but How is this helping me hire and retain the people we need?

By reading our latest guide, you’ll gain a practical understanding of ways to measure an employer brand and pitfalls to avoid.

In this guide, you’ll learn:

• What is ROI and whether you can use it to measure an employer brand
• Sources to use when measuring your employer brand impact
• Ways to make your own measures when the existing data don’t tell you what you want to know

Want to ensure you’re making a sound investment in your employer brand?

Whether you're trying to target a niche audience, or attract, develop and retain talent around the world, our specialist teams collaborate to become a powerhouse for your brand. Drop us a message – hello@thirtythree.co.uk – we’d love to help!